Rönesans Holding is Among the Brands Most Preferred by Youth
According to the results of the Youth Index G-250, conducted this year for the 4th time by İstanbul Kent University and the Turkish Reputation Academy (TİA), Rönesans Holding has become one of the most preferred brands among young people. The research, which identifies the brands most prominent in the minds of young people, was carried out among 18-24-year-olds.Scope of the Youth Index G-250
The research, conducted between 5 February and 29 February 2024, involved over 4,800 young people across 26 regions and 72 provinces. It examined the priorities of young people in various sectors, revealing that Rönesans Holding emerged as one of the most preferred brands among young people.The 18-24 age group, defined as Generation Z, constituted 35% of the sample in the Türkiye Reputation Index Research. The results of the Youth Index G-250 showed that brands reaching young people through social media platforms and other digital communication channels, staying up-to-date with technology and current trends, as well as offering price-performance products create a higher degree of trust among Generation Z individuals.
Türkiye Reputation Index Research
The research, conducted from December 15, 2023, to January 15, 2024, involved approximately 15,000 participants from 26 regions and 72 provinces. Recognised by the Turkish Statistical Institute as the 'Türkiye Sample,' it evaluated the reputation of companies and institutions across 40 sectors. In this comprehensive research, Rönesans Holding stood out as the most reputable company in the construction sector, with a rate of 8.6%.The top five factors in the reputation research were determined as follows: a commitment to environmental, educational, and health-related responsibilities; a professional and qualified workforce; a reputation as a desirable employer; the delivery of products and services at international standards; and an emphasis on innovation, technology, and design. According to the participants, the most reliable news sources about companies included columnists/editors, print and visual media, and politicians.